Now that you have hired your VA (from the Philippines, preferably!), how do you go about giving them proper real estate virtual assistant training?
You can certainly use the skills of your newly-acquired Real Estate Virtual Assistant in several areas of your Real Estate business. However, the danger exists that you may end up “micromanaging” your new, cost-effective employee by spending far too much time looking for daily tasks to assign to them, thereby defeating the whole purpose of hiring them in the first place! So where do you start? The answer is: by training them on one thing at a time!
Real Estate Virtual Assistant Training – Real Estate Lead Generating Tasks
Wouldn’t it be nice if you didn’t have to post your MLS listings online or send out “Just Listed/Just Sold” postcards yourself? How about creating those pesky Craigslist Ads? That’s not much fun, is it? Or, maybe you’ve been planning on doing some expired listing, FSBO and NOD (Notice of Default) marketing, but there just isn’t enough time in the day to get to all that?
This can all be taken care of by your Real Estate Virtual Assistant, who more than likely speaks and writes close to perfect English. You see, it’s more than just a 2nd language in the Philippines and children start learning it at a very young age-which explains the excellent COMPREHENSION that Filipinos have of the English language.
Real Estate Virtual Assistant Training – Cumbersome Short Sale Paperwork Processing
Are you completely frustrated by the ridiculous procedures that the big banks subject you to when you’re trying to get a short sale processed and closed? Who isn’t, right? This is the perfect kind of mundane, time-consuming-but essential task that you can train your Real Estate Virtual Assistant to handle without you being involved much at all!
Real Estate Virtual Assistant Training – Social Media Management
For a start, you can have your Virtual Assistant build your profiles on LinkedIn and Twitter and even create a Facebook fan page to promote your Company, or to build your personal brand. You can also have them compose daily Facebook posts and send out tweets on your behalf.
This can even be taken one step further by giving them training on building custom tabs inside your Facebook fan page, as well as teaching them how to create and run cost-effective, laser-targeted Facebook Ads campaigns for you.
Real Estate Virtual Assistant Training – Handing off Training Courses
There’s room for several diverse but necessary assignments in your real estate virtual assistant training game plan-they’re just limited by the amount of know-how you have yourself about social media marketing and business marketing in general.
Needless to say, for instance, if you recently purchased a course on LinkedIn Training, you could very well just give it to your VA to study and learn inside-out. Then have them implement it by optimizing your LinkedIn profile so you show up in search results for specific keywords that you want to be found for, etc.
Real Estate Virtual Assistant Training – Video Marketing
Who takes care of editing the videos that you shoot to showcase your virtual tours? You may have hired an expensive Company in the past to do this for you.
Instead, how about purchasing some high tech, inexpensive video editing software, like Cyberlink PowerDirector 11 Ultra to give to your Real Estate Virtual Assistant? I have an earlier version of this and it’s quite amazing what can be done with it.
I handed it off to my VA last year and she quickly learned how to use it very effectively. She’s been doing all the head-wrecking, time-consuming editing of my marketing videos for me ever since!
Real Estate Virtual Assistant Training – Email Management
Are you guilty of losing touch with your current and past client database? I know I was in the past, unfortunately. After all, who has time to send out that initial email right after acquiring a new listing or after the successful closing of a new home sale?
Your new Real Estate Virtual Assistant can take care of managing these messages for you, not to mention maintaining and clearing out your email inbox at the end of each day. You’d be surprised at how much time you can free up, just by getting OUT of your inbox-you’ll certainly be able to move on to your next big purchase deal a lot sooner!
Real Estate Virtual Assistant Training – Email Marketing and Autoresponders
For those “stay in touch” kind of emails, all you need is a sequence of email messages to plug into an autoresponder system, like AWeber, and you’re good to go.
“But what kind of content can I add to these emails that are going to be sent out automatically on a schedule for the next 12 months?”, I hear you ask. Well, it’s not as tough as you may think.
Real Estate Virtual Assistant Training – Content Creation and Management
There are all sorts of PLR (Private Label Rights) publication sites available where you can buy inexpensive ebooks and articles, etc., and use the content for your own newsletters or email marketing campaigns. Two such sites are Master Resale Rights and The PLR Store.
Merely give your Real Estate Virtual Assistant access to a Real Estate-related publication that you spend a few dollars on and have them break down the content into a series of 26 email messages that they then program into AWeber to be sent out every two weeks-or have them create 52 emails, should you prefer the emails to go out on a weekly basis, of course.
You can use the same strategy for posting articles on your site or blog and even for creating social media posts!
Assigning all this to your Real Estate Virtual Assistant is not only a huge time saver that will keep you in the front of your prospects and clients’ minds, but also a crucial profit-generating function that most business professionals never get around to implementing-leaving thousands upon thousands of dollars on the table.
Real Estate Virtual Assistant Training – Website Building and SEO
You need to build a website and maintain an active online presence these days if you are to stay competitive. Again, these things take a lot of time to create and manage and this is yet another routine task that can be included in your real estate virtual assistant training program.
Note that one your site is built, you’ll need to continuously be adding content to it, as well as conducting backlinking campaigns to get yourself ranked at the top of the Google search results. Your new-found Real Estate Virtual Assistant should have no problem handling that for you too.
After reading this article, I hope your mind has been opened up to the infinite amount of work that you can include in your real Estate Virtual Assistant Training program and hence offload to your VA.
However, if you feel overwhelmed by the amount of work you may need to do to be able to provide adequate and efficient real estate virtual assistant training for your newly-hired VA, then you may want to take a peek at this online course offered by the famous Outsourcer, John Jonas.
John has all these Realtor-specific training modules already done so you can just hand them off to your Real Estate Virtual Assistant. I’m sure you’ll find it very helpful for building your Real Estate business while freeing up a lot more time to do with what you want. 🙂
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