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Marketing Letters – Direct Mail Marketing Uncovered

Marketing Letters

Marketing Letters

The right direct mail marketing campaign will bring in new business, improve your company’s reputation, and help you retain loyal customers—the wrong marketing letters will be a waste of money.

So how do you make sure your direct mail marketing campaign is effective? There are a few things you should know before you get started—use the following tips to make the most out of your campaign.

Choose the Right Mailing List

The right mailing list is the first (and possibly most important) key to a successful direct mail campaign. Sending marketing letters out is a much heftier investment than an email newsletter or online advertisement—you need to target specific potential customers with the right materials to ensure a worthwhile return on investment.

Instead of mailing something generic out to a huge group of people, do some research and analysis. Who is your target demographic? Are they a certain age or gender? Do they live in a specific area? What income bracket is your target customer in? Know the answers to these questions before you choose a mailing list. If you are purchasing a list, this Experian article recommends the following three options:

  • A specialty list that caters to a specific demographic.
  • A customized list that lets you choose the criteria for the people on the list.
  • A cloned list that uses traits of your existing loyal customers to find other people like them.

Whether you are purchasing a list from a third party or crafting your own, focused research can help you choose the right target audience. This allows you to invest your money in effective customized campaigns.

Use Every Day Direct Mail (EDDM) to target a specific neighborhood or create a postcard designed to appeal specifically to women over 50. Sending customized mailers to a smaller target audience is much more effective than mass mailing weak and broad materials to a huge group of people.

Offer Something Valuable, Useful, Or Interesting

If you don’t want your mailers to end up in the trash pile, include something valuable, useful, or interesting. Consider the following options:

  • Include discount code for online purchases.
  • Provide a coupon for $5 toward a specific item.
  • Tell customers about an upcoming sale or special event.
  • Give them a refrigerator magnet with important phone numbers on it.
  • Help them learn how to do something—include workout tips, sewing instructions, or dessert recipes. (Of course, whatever you include should be related to your products or services).
  • Include behind-the-scenes photos of your manufacturing process or an infographic about how your product is made.

Providing something valuable or useful will make your marketing letters worth opening and holding onto.

Invest In Quality

People toss out junk mail every day without even opening the envelope. How do you make sure your mailers stand apart from the junk? Invest in quality materials and quality design.

If you want potential customers to think your mailers are worth opening and reading, they should be printed professionally on high quality paper and sent out in nice envelopes. Skimping on materials makes your mail look like spam and your company look cheap. Many print shops can even mail things out for you after they print them—making your job even easier.

Direct mail marketing campaigns can be an effective investment—you just have to do things right. Use the above tips to make the most of your next marketing letters campaign.

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Marketing Letters

Marketing Letters

 

 

 

 

Image Courtesy of Hubspot Marketing

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5 Tips for Making Successful Marketing Postcards

Marketing Postcards

Marketing Postcards

Your business, though smaller than most, is striving to become one of the top leaders in your industry right?

Now, we know that doesn’t just happen right away, it takes time to have all that fame and glory, but we’re ready to give you five simple tips to one of the easier marketing tools your company can benefit from in the long run.

1. Have a Goal in Mind

First things first, your business needs to have a goal in mind as to how you are going to go about this postcard marketing campaign.

Have bold, one-of-a-kind, branded ideas that you love and know your customers will love too. Think outside of the box and be creative.

Tip: Make sure that your postcard campaign falls in line with your other campaigns and designs that have been seen on your website or store.

2. Remember To Keep It Short and Simple

There is nothing more looked over than marketing postcards that aren’t visibility appealing and don’t make any sense whatsoever.

Don’t let your postcard tell customers everything they need to know about your business, rather, give them a sneak peek at what you are about and how they can find out more.

Consider using eye-catching, high-quality images that will make your postcard stand out from all of that junk mail. Remember BOLD is best.

3. Get Things Done in a Timely Manner

One thing your business can benefit from is having a deal that a potential customer needs to get in on now.

When you are offering said deal, make sure it has a deadline within 30 days of when you send it out. And make sure that your deadline gives your customer enough time to cash in on the deal after they receive it in the mail.

4. Think about Your Audience

One big mistake a business may make when they are sending out advertisement postcards is that they aren’t specific to their audience.

Meaning, they are sending their postcards to the wrong person, sending all of that time and money they spent on that postcard right down the drain.

The real secret to marketing is to know your audience and knowing where exactly to send your marketing materials like, postcards.

Sending customized postcards to multiple targeted audiences will bring out the savvy marketer inside of you.

5. Get Your Consumers Involved

There are different ways to make sure your marketing postcards draw your customers to your business. Such as:

  • Make a great offer: Give your customer something they cannot refuse. Discounts, coupons, promotional codes, free products and services are a great way to pull customers into your website.
  • Giving them a call-to-action: Use social media accounts such as: Twitter, Facebook and Instagram to draw your clients in. Also think about using QR Codes on your postcard.

Taking the Next Step

Now that you’re informed and ready to create the perfect postcard for your small, but powerful business, you need to find someone to do that for you in reasonable time and at a decent price.

Look no more, our team here in Austin is dedicated to giving the best for your business, so give us a call today and we will ensure that your marketing postcards will make your marketing campaign successful.

Featured Image:

Marketing Postcards

Marketing Postcards

 

 

 

 

Image courtesy of anankkml at FreeDigitalPhotos.net

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Effective Banner Design

Effective Banner Design

Effective Banner Design

You should know how to leverage the advantage of being a small business owner. There are a lot of people that struggle understanding what advantage they have.

When you are a small business owner, it is absolutely necessary that you understand how you are going to get close to the community that you are a part of. You want to make sure that you develop relationships with the people around you and ensure that people are able to feel close to you and to your company. By developing these relationships you can use the proximity to your customers to your advantage.

Getting the Word Out

There are a lot of people that struggle getting the word out about their company. When you first open your doors to customers you want to make sure that people around town see and hear about your brand. A great way to do this is to ensure that there are signs around the town that are advertising your product and your brand.

When you are creating signs for advertising purposes, it is necessary that you understand how to create signs that are actually going to be effective. Taking time to create signs that will be effective can be time consuming, but investing the time will be well worth it in the long run.

Your Message

As you are creating a sign for your business, you should start by understanding what it is you want to say. There are a lot of business owners that struggle narrowing their message to something concise. As you are creating a message for your sign, you should be sure that you get the opinion of a few trusted colleagues.

Make sure that you have your message edited multiple times. The message that you advertise on a banner or a sign should help you accomplish a stated goal. Make sure that you take the time that you need to set out goals and ensure that your banner is going to help accomplish those goals.

Placement

When you are creating banners you have to make sure that you have quality places to put the banners. Your banners should be easy to read and easy to see from highly populated areas of town.

It is important that you understand how you are going to scope out these areas and get permission to post your banners. You may find that there are good places to put your banner that you are going to have to pay for. When you find a good place to put your banner, you should be sure that you assess any costs and make sure that the spot is worth it.

The Banner

As you are looking into creating banners, you may want to look for a company that specializes in banner printing. This is a good task to assign to your real estate virtual assistant.

Alphagraphics, for instance, is a nationwide signage and promotional products company that can help you out. So, no matter whether your business is located in Walnut Creek, CA or Bloomington, IL,  you can be sure that you will have a high quality banner to post around town.

Just make sure that you-or your virtual assistant-take time to talk with a few different companies and ensure that you are happy with the company you go with.

Featured image:

Effective Banner Design

Effective Banner Design

 

 

 

 

 

 
Image courtesy of luigi diamanti at FreeDigitalPhotos.net

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Real Estate Virtual Assistant Training

Real-Estate-Virtual-Assistant-Training

Real-Estate-Virtual-Assistant-Training

Now that you have hired your VA (from the Philippines, preferably!), how do you go about giving them proper real estate virtual assistant training?

You can certainly use the skills of your newly-acquired Real Estate Virtual Assistant in several areas of your Real Estate business. However, the danger exists that you may end up “micromanaging” your new, cost-effective employee by spending far too much time looking for daily tasks to assign to them, thereby defeating the whole purpose of hiring them in the first place! So where do you start? The answer is: by training them on one thing at a time!

Real Estate Virtual Assistant Training – Real Estate Lead Generating Tasks

Wouldn’t it be nice if you didn’t have to post your MLS listings online or send out “Just Listed/Just Sold” postcards yourself? How about creating those pesky Craigslist Ads? That’s not much fun, is it? Or, maybe you’ve been planning on doing some expired listing, FSBO and NOD (Notice of Default) marketing, but there just isn’t enough time in the day to get to all that?

This can all be taken care of by your Real Estate Virtual Assistant, who more than likely speaks and writes close to perfect English. You see, it’s more than just a 2nd language in the Philippines and children start learning it at a very young age-which explains the excellent COMPREHENSION that Filipinos have of the English language.

Real Estate Virtual Assistant Training – Cumbersome Short Sale Paperwork Processing

Are you completely frustrated by the ridiculous procedures that the big banks subject you to when you’re trying to get a short sale processed and closed? Who isn’t, right? This is the perfect kind of mundane, time-consuming-but essential task that you can train your Real Estate Virtual Assistant to handle without you being involved much at all!

Real Estate Virtual Assistant Training – Social Media Management

For a start, you can have your Virtual Assistant build your profiles on LinkedIn and Twitter and even create a Facebook fan page to promote your Company, or to build your personal brand. You can also have them compose daily Facebook posts and send out tweets on your behalf.

This can even be taken one step further by giving them training on building custom tabs inside your Facebook fan page, as well as teaching them how to create and run cost-effective, laser-targeted Facebook Ads campaigns for you.

Real Estate Virtual Assistant Training – Handing off Training Courses

There’s room for several diverse but necessary assignments in your real estate virtual assistant training game plan-they’re just limited by the amount of know-how you have yourself about social media marketing and business marketing in general.

Needless to say, for instance, if you recently purchased a course on LinkedIn Training, you could very well just give it to your VA to study and learn inside-out. Then have them implement it by optimizing your LinkedIn profile so you show up in search results for specific keywords that you want to be found for, etc.

Real Estate Virtual Assistant Training – Video Marketing

Who takes care of editing the videos that you shoot to showcase your virtual tours? You may have hired an expensive Company in the past to do this for you.

Instead, how about purchasing some high tech, inexpensive video editing software, like Cyberlink PowerDirector 11 Ultra to give to your Real Estate Virtual Assistant? I have an earlier version of this and it’s quite amazing what can be done with it.

I handed it off to my VA last year and she quickly learned how to use it very effectively. She’s been doing all the head-wrecking, time-consuming editing of my marketing videos for me ever since!

Real Estate Virtual Assistant Training – Email Management

Are you guilty of losing touch with your current and past client database? I know I was in the past, unfortunately. After all, who has time to send out that initial email right after acquiring a new listing or after the successful closing of a new home sale?

Your new Real Estate Virtual Assistant can take care of managing these messages for you, not to mention maintaining and clearing out your email inbox at the end of each day. You’d be surprised at how much time you can free up, just by getting OUT of your inbox-you’ll certainly be able to move on to your next big purchase deal a lot sooner!

Real Estate Virtual Assistant Training – Email Marketing and Autoresponders

For those “stay in touch” kind of emails, all you need is a sequence of email messages to plug into an autoresponder system, like AWeber, and you’re good to go.

“But what kind of content can I add to these emails that are going to be sent out automatically on a schedule for the next 12 months?”, I hear you ask. Well, it’s not as tough as you may think.

Real Estate Virtual Assistant Training – Content Creation and Management

There are all sorts of PLR (Private Label Rights) publication sites available where you can buy inexpensive ebooks and articles, etc., and use the content for your own newsletters or email marketing campaigns. Two such sites are Master Resale Rights and The PLR Store.

Merely give your Real Estate Virtual Assistant access to a Real Estate-related publication that you spend a few dollars on and have them break down the content into a series of 26 email messages that they then program into AWeber to be sent out every two weeks-or have them create 52 emails, should you prefer the emails to go out on a weekly basis, of course.

You can use the same strategy for posting articles on your site or blog and even for creating social media posts!

Assigning all this to your Real Estate Virtual Assistant is not only a huge time saver that will keep you in the front of your prospects and clients’ minds, but also a crucial profit-generating function that most business professionals never get around to implementing-leaving thousands upon thousands of dollars on the table.

Real Estate Virtual Assistant Training – Website Building and SEO

You need to build a website and maintain an active online presence these days if you are to stay competitive. Again, these things take a lot of time to create and manage and this is yet another routine task that can be included in your real estate virtual assistant training program.

Note that one your site is built, you’ll need to continuously be adding content to it, as well as conducting backlinking campaigns to get yourself ranked at the top of the Google search results. Your new-found Real Estate Virtual Assistant should have no problem handling that for you too.

After reading this article, I hope your mind has been opened up to the infinite amount of work that you can include in your real Estate Virtual Assistant Training program and hence offload to your VA.

However, if you feel overwhelmed by the amount of work you may need to do to be able to provide adequate and efficient real estate virtual assistant training for your newly-hired VA, then you may want to take a peek at this online course offered by the famous Outsourcer, John Jonas.

John has all these Realtor-specific training modules already done so you can just hand them off to your Real Estate Virtual Assistant. I’m sure you’ll find it very helpful for building your Real Estate business while freeing up a lot more time to do with what you want. 🙂

Was this helpful for your overall business plan and marketing strategy?

Please let me know in the comments section below.

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Replace Myself for Realtors

Replace Myself for Realtors

*** if you landed on this page and you are NOT a Real Estate professional, you can go straight to John Jonas’s Internet Business Outsourcing webinar on Facebook HERE 

*** Alternatively, you can click HERE to register for a later Internet Business Outsourcing webinar.

This is my Replace Myself for Realtors Review. If you want to visit the official Page of John Jonas’  Replace Myself for Realtors , please click the link below:

Replace Myself for Realtors – Official Site.

If you would like to see the video version of my Replace Myself for Realtors, please click the link below:

Replace Myself Review YouTube Video

Being a Real Estate Agent is not an easy job. It requires hard work and a lot of time is spent meeting clients personally to build working relationships with them.

But how can you function properly as a Realtor if you’re swamped with paperwork and admin tasks?

As much as you would like to hire a few office assistants, it can prove to be just too costly in this economic environment, especially as wage taxes, etc., make it that much more expensive.

Due to these expenses and time constraints, coupled with the extreme competitive nature of the Real Estate Industry, Real Estate Professionals are beginning to understand the need for and the gravitation towards hiring Real Estate Virtual Assistants.

Replace Myself is a site that is run by the experienced Internet Marketer and Outsourcing Guru, John Jonas. It introduces the idea of outsourcing to reduce your workload and the time you put into running your business.

The idea is to delegate all your menial-but necessary, time-consuming tasks to your Real Estate Virtual Assistant while you work on the 20% of your activities that earn you 80% of your profits-the pursuits that you do best and enjoy the most that include your major, big-money-making projects.

Replace Myself provides extensive resources and training materials to help you with your outsourcing needs.

So anyway – here’s my Replace Myself for Realtors Review.

Replace Myself for Realtors Review – What Is it?

In the past, the idea of outsourcing was not widely accepted. Imagine hiring someone who you haven’t met personally and assigning them tasks related to your business!

But today, Real Estate Professionals, particularly Real Estate Agents, see the need for outsourcing to help keep up with the tough competition.

ReplaceMyself.com is a site that provides resources that Real Estate Professionals need to start outsourcing.

The first thing that you need to do really, is register for John Jonas’s webinar and attend it, if you want to learn what his site entails, as far a hiring a Real Estate Virtual Assistant goes.

Then you can determine if you would like to sign up for his program.

Once you are signed up, he starts off by providing training for YOU as the Employer on how to hire Virtual Assistants from the Philippines.

However, if you’re pushed for time, you can pay an additional fee for John’s “Prefound/Ready To Go” employee selection system to access qualified employees that have been pre-screened, and who are ready to be hired.

He also gives you bonus training at this stage on pitfalls to avoid, and tips & tricks to consider when hiring and working with your Virtual Assistants.

Throw in his Q&A and FAQ sections, together with the additional bonus videos that show you tools that will save you dozens of hours of your time, and you pretty much have the first, crucial hiring process step under your belt.

The next step is getting your Real Estate Virtual Assistant trained on all 13 Real Estate training modules.

These are in the form of audio, video and PDF tutorials that you just “hand off” to your outsourced workers via an online project management software system, called “My Project Plans”.

John has multiple product licensing rights on this product, so you don’t have to pay to use it.

Here’s a sample of what you’ll learn inside:

  • How to hire FULL-TIME workers overseas for less than $250/month.
  • How to NOT have communication problems with outsourcing.
  • The outsourcing processes used to build successful Real Estate Businesses.
  • Where to find the BEST Filippino outsourced workers.
  • How to delegate tasks to highly educated, $1.58 per hour workers.

Here’s a sampling of the “Hand Them Off” training modules contained in the Replace Myself Real Estate Program:

  • Lead Generation: Craigslist Posting, Direct Mail Marketing, Just Listed / Just Sold Postcards, Posting and Marketing Your Listings Online
  • SEO Emphasis: Publishing Your Profile, SEO Training
  • Effective Facebook Pages
  • Effective Twitter Pages
  • Seller Sphere Of Influence Training
  • Effective Communication Training
  • Using Gmail, Dropbox, Lastpass
  • Managing Email
  • Contracts and Sensitive Data
  • IDX Feed Training
  • Building and Managing Your Website
  • How to Install Web Scripts
  • WordPress Training
  • FSBO Marketing
  • NOD Marketing
  • Expired Listing Marketing
  • Craigslist On Steroids
  • Templates and Checklists to aid Your Employee in Implementing all the Training Modules
  • 25 Internet Marketing Courses, Including: Article Marketing, Google Adwords Training, High Page Rank Link Building, Video and Social Media marketing, Keyword Research and SEO Training, Affiliate Marketing, Sales Copywriting, Website Building, Squidoo Training, Complete Podcasting Training and Lead Capture & Email Marketing, just to name some of the main ones.

Replace Myself for Realtors Review – What I Liked

The only other product or course that I could find in the marketplace that helps Real Estate Agents with their virtual assistant needs was at this site: http://www.realtorsassistant.com.

The cost of their program is substantially higher and they only offer a fraction of the services that John Jonas has in his already-done, “hand them off” training modules.

In fact, the cost equivalent of not even two months of services provided by this company is completely covered in Replace Myself‘s one-time fee.

Thus, although I thought it seemed a little pricey at first, I soon changed my mind after doing my research, especially as I could access John Jonas’s entire real estate virtual assistant training for a small percentage of what you can earn from one closing alone.

I really liked Replace Myself for Realtors because it provides such an incredible, unique opportunity for Real Estate Professionals to delegate all their mundane and time-consuming tasks and thereby reduce their office hours dramatically-all at a FRACTION of the cost of the antiquated and expensive traditional hiring process.

This is an incredible time-saver, not to mention a real money-saver, when you consider that on average it can cost upwards of $42,000 per year to train and employ just one traditional assistant.

Indeed, the whole structure of John’s Replace Myself Real Estate System is like an incredible, indispensable, well-oiled machine.

On it’s own, his training for hiring and then effectively communicating with your Filipino Real Estate Virtual Assistant is outstanding.

Then, on top of that, you get these meticulously crafted, cutting-edge training modules-already done for you-to assign to your Assistant, one after the other, so you don’t even have to train him or her yourself.

There is a vast amount of very thorough training available for your new-found employees in these modules.

On the downside, it will take a good few weeks for them to learn everything before they can start doing your craigslist postings, MLS listings and social media management, etc.

However, if you spend the initial, necessary time to train your Filipino Virtual Assistants, then everything after that will be practically on automatic pilot.

On a side note, I would suggest that you take the time to go through the training modules yourself before you start assigning them.

John will tell you that these modules were designed for your Real Estate Virtual Assistants only and that the purpose of his entire course is NOT to give you more stuff to do.

Nevertheless, I found that I learned a lot of cool, new strategies myself by completing the training and this prepared me to be able to delegate tasks and projects in a much more effective and efficient manner.

In essence, I became very well-versed in all the extensive techniques that John teaches and this also enabled me to set realistic expectations for the completion of all delegated assignments.

Imagine being able to start your week by sending a few instructions to your Real Estate Virtual Assistant-and spending the rest of your time doing the essentials: meeting prospects to do listing presentations face-to-face using your Tablet PC, attending your Open House Events and finding plenty of time to spend with your spouse and children, or other loved-ones.

Well, this is now a definite reality, thanks to John Jonas’s Replace Myself system.

By the way, he even has a website that’s dedicated to helping you find the most highly qualified virtual assistants at the best price on the market.

When you’re ready to hire your VA, go to onlinejobs.ph. It’s really the only place to go and you’ll save a lot of time, hassle and money.

Replace Myself for Realtors Review – What I Didn’t Like

What I didn’t liked about Replace Myself for Realtors is that the initial webinar is a little long, which can be a little tedious.

This could pose a problem for those individuals who are still busy putting unnecessary hours into working “in”, rather than working “on” their businesses, as it may be difficult for them to attend.

However, the dynamic information that John teaches at this event is so exciting, that most people will probably hardly notice or care that it lasts a little longer than usual.

I also wasn’t too fond of the free project management system, called “My Project Plans”, at first.

Again, this is the online project management software that John provides to you for assigning tasks and projects to your Real Estate Virtual Assistants.

I found the interface wasn’t as user-friendly as it seemed, and it took me a little while longer to familiarize myself with it than I thought it would.

However, after a couple of email messages back and forth to John’s Business Partner, Dan, in support, I was able to figure it out completely.

Dan was extremely helpful, as well as prompt and courteous, in getting me up to speed with the system. I’m really quite amazed at the way Dan is able to respond so quickly EVERY TIME to email support questions-and in such a thorough, mindful manner.

This is something that I’m not used to from my experience with other online products that I’ve purchased in the past.

Replace Myself for Realtors Review – Overall Thoughts

Replace Myself for Realtors is really a top class resource if you are considering outsourcing your Real Estate business.

It provides detailed, but easy-to-follow, step-by-step training so you can find highly-educated Filipinos to hire, who will run your business incredibly well at a cost that you will be able to cover for the entire year with the net profits from just one closing.

Overall, I would highly recommend Replace Myself for Realtors to anyone in the Real Estate Industry who is interested in working smarter than their competition.

You now know how you can outsource your business at an incredibly cheap price to these bright, charismatic Filipino Real Estate Virtual Assistants.

Remember. they can speak, write and UNDERSTAND English perfectly. It’s a sure-fire way to dramatically increase your profits-all while substantially reducing your work hours.

Click Here For Replace Myself for Realtors.

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