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real estate promotional items

As you prepare to attend a Real Estate tradeshow in American business today, you should be ready to participate in the fast paced environment of that business world. As potential customers come by, they will create impressions instantaneously, which means your real estate promotional materials should be easy to understand. As you design your promotional items you must create a clear message that your audience will understand.

Coming up with effective real estate promotional materials requires a clear understanding of design, in order to do the best job possible and bring in new customers to your brand.

Here are a few of the most important tips you should keep in mind to make your promotional materials as effective as possible and convey your message to your audience!

Begin with the Usability

For real estate promotional items to be effective, your potential customers must want to use them. This means that each of your items should be designed well in order to be appealing to potential customers.

This will ensure not only that they remember your company, but that they will also act as secondary advertisers by using your materials publicly and creating a buzz about them.

Make Your Items Readable and Attention Grabbing from afar

If you can’t get your potential customers to come to your table, you will never get them to wear or use your promotional products. That means that your promotional materials, and your booth in general should be easy to read and eye catching from across the room.

If your audience is not intrigued from far away, they will most likely never approach your table for more information.

With that in mind, you should make sure to create interesting promotional materials that your potential customers will want to check out. Items like T-shirts and pens make great choices because people can always use them, and they make for a great investment.

Readable and interesting real estate promotional items will be the most effective at the event and in the long run.

Keep It Simple

As you strive to create effective marketing materials, simplicity is the key. Try to stick to a few great marketing materials instead of overloading customers with too much mediocre product placement.

A few well-designed pieces will take you farther than a plethora of ineffective poorly designed materials.

Avoid Distractions

A distraction-free promotional item works hand in hand with a simple scheme. Keep your materials straight forward so you don’t distract your customers and make them lose interest in your products and services.

Choose Images Carefully

Well-chosen images can make your real estate promotional items appealing, but if you have too many images or images that don’t make sense, it will be distracting and probably discourage potential customers from even visiting your table.

As you decide which images to use on your promotional materials, always go for one or two excellent images over several mediocre options.

The effective use of promotional items can make your business much more successful, but creating and designing those items can be extremely difficult.

The experts at AlphaGraphics have the knowhow to help you design excellent promotional materials that will draw in your audience and help advertise your company even after the trade show is over.

Visit our website today for more information on how we can help you create more effective real estate promotional items.

Featured Image:

real estate promotional items

Image courtesy of digitalart at FreeDigitalPhotos.net

Open House Signs

Business owners—small and large, are you looking for ways to inspire your customers? There is no way that a potential customer will be drawn to your showing if they are not inspired by your sign. Sure, they might accidentally stumble upon you, but they will not be drawn to you. Consider these tips and production practices to create open house signs that will motivate people to view your properties.

Design Tips: Creating Open House Signs That Will Inspire

Make Them Readable

Design with the text in mind. On that same note, design with the typeface (font) in mind. The purpose of the sign is to be read, so the sign’s readability should be a primary focus of its design. To make the sign readable, keep these design tips in mind:

• Choose a simple, legible font. Avoid cursive fonts or overly elaborate fonts. While these fonts may be “fun” and “unique,” they are hard to read. A good way to determine if the font you want to use on your sign is legible is to test it out. Run an informal focus group around the office by holding a printout at a distance and ask individuals to read it, rating its legibility and clarity.
• Spacing matters. Don’t crowd the text. Create the sign with enough space around the text, as well as between each letter (referred to as the “kerning”).
• Use complementary colors. Use colors that match and complement one another. Use color combinations that enhance the letters, making them more visible and clear, not the opposite.
• Choose a large enough font size. Make the letters large enough to be seen. Establishing a uniform, large font size ensures the sign can be read from a distance.

Make Them Stand Out

There is a lot of competition for your customers’ eyeballs. Don’t let your signs get lost in the clutter of other signs, messages and visuals. Make your signs stand out. Come up with a unique design that is eye-catching and appeals to your customers. You know your customers and what interests them, so use this knowledge to your advantage in creating your own inspirational signs.

Some ways to make your signs stand out include:

• Use bold colors.
• Incorporate images.
• Go for a different shape—something unique or non-standard.
• Make them really big. A large-size sign will really stand out!

Make Them Clear

What is the main message of your sign? What do you want your customers to do upon seeing your sign? Whatever it is, make sure this is crystal clear. The message of your sign should be the focus of the entire project. Create a design that supports this key message. There should be no question as to what the intention or purpose of your sign is.

Other Tips for Inspirational Open House Signs

When using signs for your marketing and business efforts, remember these best practices:

Keep Your Branding in Mind

All of your collateral and marketing materials should be consistent and adhere to corporate guidelines. Failure to follow them can get you in serious hot water with your Manager.

Use a Professional If Needed

Design work can be a big task. Seek professional design help if needed. You will find that working with a designer will help deliver a high-quality finished product, and may save you a headache and take another to-do item off your list, if you’re not a designer yourself.

Alternatively, you can hire a real estate virtual assistant with a designer background to tackle these projects for you while you work on the big money tasks and marketing strategies to build your business quickly.

Featured Image:

Open House Signs

Image courtesy of arztsamui at FreeDigitalPhotos.net

Real Estate Brochure

Have you ever been handed a brochure at a conference or trade show, only to toss it aside without a moment’s thought? Of course you have—it happens all the time. But how do you make sure this doesn’t happen to the brochures you hand out? Use the following tips to create a brochure that people will actually open and read.

Design Your Brochures with a Specific Purpose in Mind

Before you begin designing a brochure, ask yourself the basic questions—who, what, when, where, why, and how.

Who is your target demographic? Do you want to appeal to 18-24 year old males, 10-14 year old girls, middle-aged homeowners, or seniors with disposable income? Think about your audience as you create your brochure.

What do you want the customer to do? Do you want the customer to buy a specific product, sign up for a monthly subscription, visit your website, or interact with your brand on social media? Be sure to include a call to action in your brochure that points customers toward your desired outcome.

When and where will someone receive the brochure? Is it being handed out at a trade show or mailed out as part of a direct mail marketing campaign? Some need to be easy to fold up and carry around at an event, while others can be browsed through leisurely at a table or booth.

Why should someone read the brochure? Will they learn more about your company’s history, or will it provide product specifications? Does the brochure provide interesting statistics, or teach the customer something new? There should be a benefit associated with reading your brochure. Make sure you know what it is.

How will the brochure be used? For example, brochures that will be used as sales tools need to be simple, short, informative, and easy to navigate so your salespeople can quickly point out product specs. On the other hand, brochures sent in the mail can be longer and more detailed for customers who want to do more research.

Keep the Design Clean

Once you understand the purpose of your brochure, you can start on the design. Good designs are clean and relatively simple. Your brochures should look professional and polished and they should be easy to read. Follow these design tips:

• Always take time to make sure everything is properly aligned.
• Consistency is important. Choose a color palette of colors that look good together, use multiple shades of the same color, or match the colors to your branding materials.
• Don’t use too many fonts. Using lots of different fonts can make your design look sloppy and fancy fonts can be difficult to read. Use one or two fonts, and if you need to add variety or emphasis change the size or us bold and italic versions of the same typeface.

Demonstrate Some Creativity

While your design should be simple and clean, it should not be boring. Demonstrate some creativity using one of the following ideas (or one of your own):

• Instead of using a word processor template, hire a professional to design your brochure.
• Use unique photos, taken specifically for your brochure instead of stock images.
• Have your brochures printed on interesting paper—the paper could be glossy, linen, or heavier than traditional paper. It just needs to be a little bit different than the rest.
• Design your brochures with a unique shape instead of sticking to the traditional tri-fold.

Use the tips above to create an effective brochure that will be read instead of being tossed aside.

Featured Image:

Real Estate Brochure

Image courtesy of HubSpot Marketing Team

Real Estate Banner

The world of Real Estate today is a fast-paced one, and that means that any marketing materials you create should be instantly understood. When you create a real estate banner, in particular, you want to be sure to have a clear message that your readers can see and understand at once.

Creating an effective banner relies on many important factors, and understanding each of them will help you to do the best possible job.

Here are a few of the best things you can do to make your banner as effective as possible, and to help make your message instantly distinguishable and easy to act upon.

Begin with the Dimensions

When you begin your real estate banner design, the first thing you should account for is the size. This will give you a good idea of what you need to do, and what you can fit in the space of your banner.

So, when you start designing, make sure to make your dimensions your first priority.

Make it Readable from Far Away

Another important element to consider as you create your banner is that the best banners are easy to read from a distance. If you banner is too text heavy or the text is too small, the chances are your readers will pass it by without even trying to read it.

With that in mind, you should be sure to make your banners easy to read from a reasonable distance. This will draw in your readers, and make your banner much more appealing to your target audience.

Readability is one of the most important aspects of a successful banner, so be sure to keep it in mind throughout your entire banner designing process.

Make Your Banner Simple

One of the best things you can do for your banner’s success is to keep it simple. Your real estate banner should get straight to the point, and help your reader understand the purpose.

A good banner should also have a straight forward call to action to ensure your readers know exactly what to do next.

Avoid Overloading Your Reader

If your banner is full of distractions, it will likely turn off your reader and make them much less likely to listen to what you have to say. Instead of putting every possible piece of information into your banner, remember your purpose and only use essential information.

This means being choosy from the beginning and coming up with a simple game plan you can stick to.

Choose Images Carefully

A great image can make your real estate banner very appealing, but if you have too many images or images that don’t make sense, it will be distracting and probably discourage your audience.

So, when you consider which images to include, you should probably stick to one great image, rather than a variety of mediocre ones.

Creating a great banner can be an enormous step for your business. As such, you should pay careful attention to the design and printing of every banner you create.

Contact the experts at AlphaGraphics today to get started on creating and printing your company’s professional banner.

Featured Image:

Real Estate Banner

Image courtesy of winnond at FreeDigitalPhotos.net

Integrated Marketing Campaigns

Many marketing campaigns for small or midsize businesses revolve around a single medium, yet what they don’t realize is that they are more likely to succeed by integrating several media outlets into one campaign.

When your business decides to use integrated marketing campaigns, rather than a single one, the result tends to be more interesting, impactful and successful content.

Meaning, your business will see a higher response rate and create more leads in the future from other customers.

We are here to show you some of the steps you should consider taking when making your next marketing plan integrated.

Step One: Understand Your Audience

One of the first and foremost concerns your business will need to address is knowing the audience you are going to be marketing to. Here are a couple of questions you may ask yourself:

• What are the demographics of my audience?
• Who are my target customers?
• What are their attitudes, interests or behaviors?
• Where are the majority of them spending their time?

These are all vital questions your business needs to look into/answer when defining your target audience and before developing any marketing strategy.

Step Two: Deciding What Route to Take

After pinpointing your target audience, your next task is to decide what channels you are going to use for your integrated marketing plan.

Think about your audience when making this decision and consider what they are using most often. Be selective. Rejection isn’t a bad thing here.

If your audience is more prone to Instagram and Twitter, then don’t hesitate or feel like you’re losing anything if you get rid of everything else.

You’re ultimately saving time and money by getting rid of the excess baggage.

Step Three: Consistency Is Key

Now that you are working on multiple media platforms, it is vital that you keep your information and image looking consistent on every one.

Remember it’s more than your logo. Make sure that you are consistent with the overall look and feel, style of photography, and common fonts or colors.

When you are consistent with your content, your customers will have a visual connection to your business, which will ultimately lead them and others to your website.

Along with keeping your look consistent, it’s important to keep your content clear and consistent throughout all mediums.

Step Four: Messaging Must Be Integrated

The whole point of your new integrated marketing campaigns is to get your messages integrated.

Our friends at CIO want you to know that each element of your marketing campaign is set to drive traffic to your target, meaning your blog, website or social network.

Tip: Make sure to use the same keywords and phrases throughout each campaign to keep them consistent.

Step Five: Working As a Team

If there are multiple members working on several aspects of your marketing strategy, make sure that you are all on the same page. This will ensure your campaign is consistent from start to finish.

Likewise, if you are working with an outside party, it is key to make sure that there is someone from your team there to help steer the project in the right direction, creating a consistent look and feel.

What You Can Do Now

Now that we have given you a few steps in the process of an integrated marketing campaign, are you ready to take the next step in making it happen?

Our teams here in Midland are dedicated to getting your next big marketing move in the right direction. Give us a call today and let us make your integrated marketing campaigns as successful as possible!

Featured Image:

Integrated Marketing Campaigns

Image courtesy of Stuart Miles at FreeDigitalPhotos.net